AND helps brands build the metaverse marketing ecosystem of tomorrow. We consult our clients on the integration of emerging technologies such as Web3, NFTs, virtual worlds, AI and AR/VR to create new brand experiences, business models and strategies in the digital and real world.
While there are multiple definitions of the term metaverse out there you can think of it as a fully immersive and interactive internet, where users can explore, create, participate and connect in ways that were previously impossible.
Enabled by advanced technologies, it offers new and exciting opportunities for brands to interact with consumers in both the digital and physical worlds. We believe that the metaverse represents a paradigm shift in the way we engage with digital content, and that it will continue to shape the future of online interactions. The metaverse is not a place you go, it is an experience you have.
The metaverse presents an exciting opportunity for brands to engage with customers through new marketing dimensions. With personalized avatars, virtual worlds to explore, digital products to discover, and use of immersive technology and interactive platforms, the possibilities for new brand experiences are endless. While the metaverse is a rapidly evolving space, we see six dimensions at the core of future metaverse marketing ecosystems.
‣ Digital products & assets
‣ Digital identities & avatars
‣ Virtual worlds
‣ Community & collaboration
‣ Immersive experiences
‣ Interactive platforms
With our AND-to-END approach we empower brands to unlock the full potential of the metaverse and stay ahead of the curve in this rapidly evolving space. By creating innovative concepts and strategies, we develop cutting-edge metaverse campaigns that leverage emerging technologies to deliver immersive and impactful experiences, shaping the brand's digital future. Our approach covers the entire spectrum of metaverse marketing, from ideation and strategy until advisory in execution and optimization.
As a team of experts and creative technologists, we bring deep knowledge of the metaverse marketing and emerging technologies to guide you from your first metaverse activation to full-scale marketing strategies.
In our Co-Creation sessions we make a deep dive into your brand to identify and develop relevant metaverse use cases that align with your values and objectives.
We give your ideas a reality check and create a detailed concept that defines the customer experience journey, technical infrastructure, project scope, costs and resources to create impactful experiences for your audiences.
Our experienced team is dedicated to helping you turn concepts into reality. We help by setting up the project team, identifying the right implementing partners, and ensuring that the project remains aligned to the concept and objectives throughout the implementation phase and is executed efficiently and effectively.
We have a vast partner network consisting of experts and metaverse solution providers across a variety of fields including tech, marketing, communication, and legal. This network allows us to provide our clients with access to the right implementation partners that fit the scope and needs of their project. We have developed close relationships with all of our partners over the years, ensuring that our clients have access to the best resources and expertise available in the metaverse space.
‣ AR & VR development
‣ NFTs & Web3 Dapps
‣ 3D & animation
‣ AI & automation platforms
‣ Games & virtual events
‣ Creative Storytelling
‣ Social Media & Influencer
‣ Community Management
‣ Media Activation
‣ Cooperations & Partnerships