André Groß

Digital native and creative technologist with a Master degree in Wirtschaftsinformatik that turned his passion for virtual worlds, immersive experiences and emerging technologies over 4 years ago into a professional career.

As Product Lead of 361/DRX with a focus on scalable web-based solutions participated in over 40+ Projects surrounding Mixed Reality and NFTs with the exclusive Launch of an AR No-Code Platform for interactive AR Ads for clients such as BCN, Salesforce and Vodafone.



At the beginning of this year we created together with PHD a dynamic and customizable Metaverse advertising space that users can access through a simple web link. The room brings the user with one click into a metaverse room and is for brands the perfect way to make their first step into the metaverse. With the fully customizable room design the space can be easily branded and used for hyperpersonalized ads.


In my role as product lead for the topics Immersive technologies & Web3 at 361/DRX we developed a web-based CMS platform that enables users to easily create and publish customized web-based AR experiences, without the need for specialized AR development tools. In the first six months of the year, we were able to onboard several clients on our platform such as (BCN, Salesforce, Vodafone, and the CSU) to provide AR-AD Specials in Print Media, Customized AR Experiences, and AR event Invitations.


For the new season and presentation of the autumn/winter collection, we developed an interactive packaging AR experience together with Upon delivery of their classic bright yellow MyTheresa box, customers received a corresponding analogue trigger (QR code via flyer) to experience the new collection via augmented reality in an innovative way. Interactive packaging opens up a whole new world of consumer engagement - by digitally augmenting the shipping boxes, customers can unlock interactive features that enrich the experience and make it more exciting and relevant for the target group.


Taking fan engagement to the next level: Working with SevenOne AdFactory, we created a series of interactive filters around the Masked Singer and GNTM TV shows. The experience serves as a playful approach to bring the content and story of the show into the fans' living rooms. We enabled users to dance with their favourite mascot from the show through gesture control, or pose next to their favourite model to take part in an Instagram reels competition.


Daniel Sack

Managing & Innovation Partner
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André Groß

Experience & Creative Technology Partner
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Lars Reinartz

Senior Digital Advisor
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